I am very particular about my bedding and like to touch, feel and see the real thing before buying. I always go for the highest thread count and quality but that sometimes amounts to thin sheets that don't stand up to time. I have wanted to go organic and wanted to get an organic duvet cover for my new organic wool comforter so when I read about Coyuchi I was intriqued. But from the tiny picture it was difficult to determine if it was worth shelling out $160.00 for a Queen duvet cover. So I decided to first buy a set a pillow cases to see for myself the quality. I got the ivory, check pattern and I was pleasantly surprised. The quality can be felt in the material. The Damask is much thicker yet softer than I antipated. I love the pattern, it is very subtle and classy. The material is getting softer with each wash. I can the fabric will last a long, long time. I can't wait to get a duvet cover now. I will go with the stripe. The nice thing about the fabric and pattern is that you can easily mix the color and patterns and it will work. All in all I give Coyuchi 5 stars. If you are on the fence about Coyuchi don't hesitate, it is worth every penny!